Fairtrade Ireland are delighted to feature our work with Bewleys Coffee Company Ltd. Bewleys were Ireland’s first Fairtrade partner back in 1997 and they do remarkable work with coffee farmers around the world.
The ad campaign above reflects their ongoing commitment to the coffee farmers who supply them. See more information below.
If It’s Not Fairtrade It’s Not Good Enough
In today’s world, choosing the right path to sustainability can be challenging. While the intentions are often good, not all sustainability efforts have the same impact. True sustainability is holistic—it ensures fair prices, uplifts communities, and protects our planet. The Fairtrade Mark guarantees fair prices and ethical practices for coffee farmers, making a real difference. Without it, sustainability claims often fall short.
At Bewley’s, we believe great coffee should also do great things. That’s why we’ve partnered with Fairtrade to bring you coffee that not only tastes amazing but also makes a meaningful impact.
By choosing Bewley’s Fairtrade coffee, you’re making a simple yet powerful decision to support a fairer world for coffee farmers. Remember, if it’s not Fairtrade, it’s not good enough.
How does the Fairtrade price for coffee work?
1. A guaranteed minimum price so farmers can cover their basic costs of production avoiding the crash and burn of commodity slumps.
2. When market prices go above the minimum price our prices go up with them.
3. Farmers get paid more for producing higher quality coffees.
4. Farmers receive a guaranteed organic bonus for organic coffee.
5. Farmers get a community bonus and decide how to spend it with other farmers in their group.
Fairtrade pay’s farmers well for the best coffees – grown sustainably.
20 Year Coffee Relationship Celebration
In 2024 Bewley’s are celebrating a 20 year partnership with the Flor de Jinotega (SOPPEXCCA) coffee coop in Nicaragua.
A lot of Coffee from Brazil
Another long term coffee partner is the COOMAP coffee co-operative, in the Minas Gervais region, in Brazil.
Rafael Furtado Fonseca was in Ireland in February 2024 and met Fairtrade supporters around the country, as well as with companies like Bewleys.