MrBeast YouTube star praised by Fairtrade movement after launch of new chocolate bar
- 100% of cocoa in Feastables chocolate is becoming Fairtrade certified
- The global chocolate brand and its founder MrBeast believes ethical sourcing is a critical step in the quest to end child labor in West Africa
The world’s biggest YouTube star, MrBeast, has been praised by the Fairtrade movement for using Fairtrade cocoa in his hugely successful chocolate brand Feastables.
The YouTuber, whose real name is Jimmy Donaldson, believes the ethical sourcing of ingredients in his chocolate bars – which will be in Irish shops over the coming months – is an important step in trying to end child labor in West Africa.
“We created Feastables, and we’re going to use the incredible network of our fans to change the way business is done in cacao-growing regions around the world.”
“I know we can create chocolate that people can afford and that also pays farmers fairly, so kids don’t have to work.”