Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products.
When farmers and workers can sell on Fairtrade terms, it provides them with a better deal: an opportunity to improve their lives and plan for their future. Fairtrade offers us a powerful way to reduce poverty through our everyday shopping.
By choosing to support Fairtrade, your community can add its voice to demands for a trade system that puts people, not profit, at the heart of the transaction. Our voices become louder when we speak together.
By putting the Fairtrade mark on your products, stocking Fairtrade goods or serving them to your customers you have a positive impact on small farmers’ and workers’ lives in the developing world.
