Ben & Jerry Announce Going 100% Fairtrade In Ireland

Ben & Jerrys announced its commitment to go fully Fairtrade across its entire global flavour portfolio. From Phish Food to Chocolate Fudge Brownie, all Ben & Jerrys flavours in Ireland will be converted to Fairtrade-certified ingredients by the end of 2011 with all flavours globally being converted by the end of 2013.