Last year saw 1000's of people in Ireland making Fairtrade swaps. This was a loud and proud message that the people of Ireland want a fair deal for the producers behind the products they buy.

This year, we want to take the story further and explain why. By showing off about Fairtrade, you'll be explaining how important Fairtrade is to producers, the benefits of receiving a Fairtrade premium for their local communities and securing a more stable future.

Fairtrade is helping to transform the lives of millions of farming families in developing countries and this is down to the passionate commitment of Fairtrade supporters, stockists and companies around the world. Show off and in doing so, encourage others to follow in your footsteps.