For two whole weeks we want the whole country to get loud and proud about Fairtrade by asking everyone to ‘Show Off Your Label’. Show off about Fairtrade – tell the world about your cake made extra special by using Fairtrade sugar and spice, your most tempting bottle of wine, your comfiest pants. We want to load the FAIRTRADE Mark with meaning, telling them the tangible difference Fairtrade makes to producers.

There’ll be a much needed focus on cotton. Cotton can carry our Fairtrade message far beyond a slogan on a t-shirt. Cotton’s link to the fashion industry, and its place in our lifestyles, means that the potential impact of our cotton focus goes well beyond the category itself.